About

Žiga Lesjak is a digital marketing expert from Maribor, Slovenia

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I grew up with the internet, and even today, surfing the web gives me a thrill.

My passion for the internet, especially for data and analytics, led me to specialize in digital marketing.

Here’s a list of things I do:

• SEO: My main area of expertise. I write blogs and provide technical optimization suggestions.
• Analytics: I set up analytics, track events, and measure conversions.
• Marketing Automation: I create lead campaigns and manage email flows.
• Advertising: I have experience in advertising on Google, LinkedIn, and Meta.

Feel free to contact me!

Making My Mom Proud:

• Bachelor’s degree in Marketing at University of Maribor, Faculty of Economics and Business
• Master’s degree in Business Management and organization at University of Maribor, Faculty of Economics and Business and Universitat Politècnica de València (UPV)
• Internal auditor of the Quality Management System ISO 9001:2015 Certified by Bureau Veritas
• WSET Level 2 Wines Certified by Belvin Vinska Šola
• Certified Digital Marketing Professional v9.5 by Digital Marketing Institute
• Certified Member of DMS – Društvo za Marketing Slovenije (The Slovenian Marketing Association)
• Certified Neapolitan pizza chef by Pizza School in Naples

Where I’ve Shared My Expertise:

This is where I’ve contributed and give some quotes:

• Checkmate: Tridens facilitates CPO migration after Landis exits EV charging business (Mobility Portal Europe)
• Impact of Generative AI & Changing Search Habits in the SEO Industry (Databox)

My Writing Portfolio:

Here’s a list of everything I’ve created so far:

1. Tesla Sales, Revenue & Production for 2024: The Complete Statistics (Tridens) -> My best performing piece: 27K Monthly Clicks, cited on Wikipedia DR: 93, Domain Traffic: 336.3M)
2. BYD Sales by Model and Country (2024 Statistics) (Tridens) -> 2nd best performing blog (cited on Wikipedia DR: 93, Domain Traffic: 336.3M)
3. Electric Car Sales and Statistics for 2024(Tridens)
4. Billing System 101: All the Basics You Need to Know (Tridens)
5. What is Best Electric Vehicle (EV) Charging Software and How Do These Platforms Work?  (Tridens)
6. Netflix Subscribers Growth: Numbers, Revenue, Statistics (2024) (Tridens)
7. Apple Sales Statistics in 2024: Revenue Growth Outlook (Tridens)
8. Twitter User Statistics – How Many People Are Using Twitter in 2024?(Tridens)
9. Telecommunications Industry Statistics (Overview for 2024) (Tridens)
10. TikTok User Statistics – Who Uses TikTok in 2024? (Tridens)
11. Who Are The Top EV Charging Companies in 2024 and Why (Tridens)
12. EV Charging Protocols And Standards: A Comprehensive Guide (Tridens)
13. OCPP Protocol Explained (OCPP 1.6 and OCPP 2.0.1) (Tridens)
14. OICP Protocol (#1 EV Charging Standard In Europe) (Tridens)
15. Migration from Enel X Way EV Chargers to Tridens EV Charge (Tridens) – PR
16. Migration of Shell Sky to Tridens EV Charge (Tridens) – PR
17. OCPI Protocol (EVRoaming Standard) (Tridens)
18. OSCP: Protocol for Smart EV Charging (OSCP 1.0 & OSCP 2.0) (Tridens)
19. ISO 15118 Standard (Plug & Charge Protocol) (Tridens)
20. Top 4 Telecom Trends to Watch in 2025 (Tridens)
21. EV Charging Subscriptions – Future for Drivers and Providers (Tridens)
22. Top 7 EV Charging Trends for 2025 (Tridens)
23. Top 7 Energy and Utilities Industry Trends for 2025 (Tridens)
24. MNO in Telecom (Functions, Types, Examples) (Tridens)
25. MVNO Guide: All You Need to Know (Tridens)
26. MNO vs MVNO: What is the Difference? (Tridens)
27. Top 10 EV Charging Software Companies in 2024 (Tridens)
28. Top EV Charging Station Companies in 2024 (Tridens)
29. Biggest EV Charging Companies in 2024 (Tridens)
30. Top 100 Fastest Accelerating Electric Cars (Tridens)
31. 5 Chargebee Alternatives for Billing and Revenue Management (Tridens)
32. Top 250 Electric Cars by Range (Tridens)
33. Build vs. Buy Software: Which is Best? (Tridens)
34. Top 20 programming languages for open-source projects in 2022 (Tridens)
35. EV Conferences and eMobility Events in 2024 (Tridens)
36. Enterprise Programming Languages for 2024 (Tridens)
37. Energy Billing Software: Streamline Your Utility Billing Today (Tridens)
38. Top 10 Web Frameworks for Web Development in 2024 (Tridens)
39. Metered Usage: Best Practice to Improve Your Billing Strategy (Tridens)
40. Revenue Recognition Principle Simplified (Tridens)
41. What Is A Recurring Payments (Tridens)
42. Cloud BSS: Cost-saving Benefit for Telecom Operators (Tridens)
43. Revenue Management: a new game-changing approach! (Tridens)
44. What are recurring charges? Definition, Examples, Pros & Cons (Tridens)
45. How does subscription based business model work? (Tridens)
46. Medical Billing and Revenue Cycle Management software (Tridens)
47. How subscription economy took over our lives (Tridens)
48. What is Metered Billing? 5 things to asess (Tridens)
49. 5 Benefits of Revenue Cycle Management System (Tridens)
50. Subscription Model Simplified (Tridens)
51. What Is The Best Subscription Billing Software And How Do Recurring Billing Platforms Work? (Tridens)

Case Studies From My Experience

Brief, impactful stories using real data from my work:

1. How a Central European MNO increased ARPU by 24% in 6 weeks (Tridens)
2. How an Ecuador CPO Scaled Its Network with Tridens EV Charge (Tridens)
3. How an EMSP from the Middle East Grew its Business by 70% (Tridens)

Check What I’m Currently Reading: