About

Žiga Lesjak is a digital marketing expert from Maribor, Slovenia

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I grew up with the internet, and even today, surfing the web gives me a thrill.

My passion for the internet, especially for data and analytics, led me to specialize in digital marketing.

Here’s a list of things I do:

• SEO: My main area of expertise. I write blogs and provide technical optimization suggestions.
• Analytics: I set up analytics, track events, and measure conversions.
• Marketing Automation: I create lead campaigns and manage email flows.
• Advertising: I have experience in advertising on Google, LinkedIn, and Meta.

Feel free to contact me!

Making My Mom Proud:

• Bachelor’s degree in Marketing at University of Maribor, Faculty of Economics and Business
• Master’s degree in Business Management and organization at University of Maribor, Faculty of Economics and Business and Universitat Politècnica de València (UPV)
• Internal auditor of the Quality Management System ISO 9001:2015 Certified by Bureau Veritas
• WSET Level 2 Wines Certified by Belvin Vinska Šola
• Certified Digital Marketing Professional v9.5 by Digital Marketing Institute
• Certified Member of DMS – Društvo za Marketing Slovenije (The Slovenian Marketing Association)
• Certified Neapolitan pizza chef by Pizza School in Naples

Where I’ve Shared My Expertise:

This is where I’ve contributed and give some quotes:

• Checkmate: Tridens facilitates CPO migration after Landis exits EV charging business (Mobility Portal Europe)
• Impact of Generative AI & Changing Search Habits in the SEO Industry (Databox)

My Writing Portfolio:

Here’s a list of everything I’ve created so far:

1. Tesla Sales, Revenue & Production Statistics (Feb 2026) (Tridens) -> My best performing piece: 27K Monthly Clicks, cited on Wikipedia DR: 93, Domain Traffic: 336.3M)
2. BYD Sales by Model and Country Statistics (Feb 2026) (Tridens) -> 2nd best performing blog (cited on Wikipedia DR: 93, Domain Traffic: 336.3M)
3. Global Electric Car Sales and Electric Vehicle Statistics (2026) (Tridens)
4. Telecommunications Industry Statistics (2026) (Tridens)
5. What Makes a Modern Digital BSS Solution in Telecom? (Tridens)
6. TikTok User Statistics – Who Uses TikTok in 2026? (Tridens)
7. Samsung Sales: Market Share, Revenue & Statistics (2026) (Tridens)
8. Social Media Statistics – Users & Revenue (2026) (Tridens)
9. Top Energy and Utility Events and Conferences for 2026 (Tridens)
10. Rivian 2025 Sales, Revenue & Production Statistics (2026) (Tridens)
11. Top Telco Events, Exhibitions, and Conferences in 2026 (Tridens)
12. Top EV Charging and eMobility Events to Attend in 2026 (Tridens)
13. Top 6 SaaS Industry Trends for 2026 (Tridens)
14. Top 7 Telecom Industry Trends for 2026 (Tridens)
15. Top 8 Energy and Utilities Industry Trends for 2026 (Tridens)
16. AI in Telecommunications: How AI Is Reshaping Telcos (Tridens)
17. AI in EV Charging: How AI Is Reshaping EV Charging (Tridens)
18. Top 7 EV Charging Trends for 2026 (Tridens)
19. Automated Billing Systems: Everything You Need To Know (Tridens)
20. Network as a Service (NaaS): How Telcos Profit & Cut Costs (Tridens)
21. 5 MVNO Types Explained: Which One Is Best for Your Business? (Tridens)
22. MVNO Business Models: Top Niche Strategies for Growth (Tridens)
23. Top 7 Netcracker Alternatives & Competitors on the Market Right Now (Tridens)
24. Rivian Sales, Revenue & Production Statistics (2025) (Tridens)
25. Why Telecom Customers Churn and How to Measure it? (Tridens)
26. Top 7 Amdocs Alternatives & Competitors on the Market Right Now (Tridens)
27. Top 5 Oracle BRM Alternatives & Competitors in the Market Right Now (Tridens)
28. EV Charging Protocols And Standards: A Comprehensive Guide (Tridens)
29. OCPP Protocols (OCPP 1.6, OCPP 2.0.1, and OCPP 2.1) (Tridens)
30. Choose the Right Billing Model for Your SaaS Business in 2025 (Tridens)
31. What Is SaaS Billing? The Complete Guide for 2025 (Tridens)
32. Etrel Ocean (Landis+Gyr) Exits EV Charging Business in EMEA Overnight (Tridens) – PR
33. Top 5 SAP IS-U Alternatives & Competitors in 2025 (Tridens)
34. Why is Usage-based Billing Software the Top Choice for Businesses in 2025? (Tridens)
35. 10 Best Utility Billing Software Solutions for 2025 (Tridens)
36. Netflix Subscribers, Usage & Revenue Statistics for 2026 (Tridens)
37. X (Twitter) Statistics – Users, Usage & Revenue (2026) (Tridens)
38. Apple Sales Statistics in 2024: Revenue Growth Outlook (Tridens)
39. Billing System 101: All the Basics You Need to Know (Tridens)
40. What is Best Electric Vehicle (EV) Charging Software and How Do These Platforms Work? (Tridens)
41. Who Are The Top EV Charging Companies in 2024 and Why (Tridens)
42. OICP Protocol (#1 EV Charging Standard In Europe) (Tridens)
43. Migration from Enel X Way EV Chargers to Tridens EV Charge (Tridens) – PR
44. Migration of Shell Sky to Tridens EV Charge (Tridens) – PR
45. OCPI Protocol (EVRoaming Standard) (Tridens)
46. OSCP: Protocol for Smart EV Charging (OSCP 1.0 & OSCP 2.0) (Tridens)
47. ISO 15118 Standard (Plug & Charge Protocol) (Tridens)
48. EV Charging Subscriptions – Future for Drivers and Providers (Tridens)
49. MNO in Telecom (Functions, Types, Examples) (Tridens)
50. MVNO Guide: All You Need to Know (Tridens)
51. MNO vs MVNO: What is the Difference? (Tridens)
52. Top 10 EV Charging Software Companies in 2025 (Tridens)
53. Top EV Charging Station Companies in 2024 (Tridens)
54. Biggest EV Charging Companies in 2025 (Tridens)
55. Top 100 Fastest Accelerating Electric Cars (Tridens)
56. 5 Chargebee Alternatives for Billing and Revenue Management (Tridens)
57. Top 250 Electric Cars by Range (Tridens)
58. Build vs. Buy Software: Which is Best? (Tridens)
59. Top 20 programming languages for open-source projects in 2022 (Tridens)
60. Enterprise Programming Languages for 2024 (Tridens)
61. Energy Billing Software: Streamline Your Utility Billing Today (Tridens)
62. Top 10 Web Frameworks for Web Development in 2024 (Tridens)
63. Metered Usage: Best Practice to Improve Your Billing Strategy (Tridens)
64. Revenue Recognition Principle Simplified (Tridens)
65. What Is A Recurring Payments (Tridens)
66. Cloud BSS: Cost-saving Benefit for Telecom Operators (Tridens)
67. Revenue Management: a new game-changing approach! (Tridens)
68. What are recurring charges? Definition, Examples, Pros & Cons (Tridens)
69. How does subscription based business model work? (Tridens)
70. Medical Billing and Revenue Cycle Management software (Tridens)
71. How subscription economy took over our lives (Tridens)
72. What is Metered Billing? 5 things to asess (Tridens)
73. 5 Benefits of Revenue Cycle Management System (Tridens)
74. Subscription Model Simplified (Tridens)
75. What Is The Best Subscription Billing Software And How Do Recurring Billing Platforms Work? (Tridens)

Case Studies From My Experience

Brief, impactful stories using real data from my work:

1. How a Central European MNO increased ARPU by 24% in 6 weeks (Tridens)
2. How Telekom Slovenije Scaled EV Charging Services (Tridens)
3. How an Ecuador CPO Scaled Its Network with Tridens EV Charge (Tridens)
4. How an EMSP from the Middle East Grew its Business by 70% (Tridens)

Check What I’m Currently Reading: